Hear Lila live
  • Nearly 1 in 2 leasing-office calls go unanswered LeaseHawk
  • 87% of renters hang up instead of leaving a voicemail LeaseHawk
  • 56.8% of renter leads arrive before work, after work, or on weekends RentEngine, 2025
  • The Night Shift™: Lila answers leasing and maintenance calls while your office is closed See the specs

Terms of Service

Effective October 21, 2026

These terms are an agreement between you, the property owner or manager who signs up ("you"), and BrightFish AI LLC, doing business as Voice by Lila ("we," "us"). By paying for or using Voice by Lila, you agree to them.

The service

Voice by Lila is an AI voice assistant that answers calls for your apartment community, answers leasing questions, books tours, captures leads, takes maintenance requests, and routes urgent maintenance issues to the on-call contact you give us. Each plan covers one property and includes up to 500 call minutes per month. Minutes over 500 in a month are billed at $0.30 per minute, and we'll let you know before your first overage charge.

Fees and billing

  • Setup: $850 per property (introductory price through December 31, 2026; standard price $1,200), charged at signup. Setup covers configuring and testing Lila for your property. Once setup work begins, the setup fee is non-refundable.
  • Monthly plan: $299 per month, billed automatically each month.
  • Annual plan: $2,990 per year, billed automatically each year.
  • Change requests: after your revision window, each change request is $150.
  • Advanced Customization Package: $295 one time, covering calendar booking, prospect text follow-ups, custom hold audio, call tracking numbers, multi-community routing, and custom workflows.
  • Founding Communities offer: prepay the annual plan ($2,990, two months free) and the Advanced Customization Package fee is waived. The setup fee still applies.
  • Overage: $0.30 per minute over 500 minutes in a month.

Payments are processed by Stripe. You authorize us to charge your payment method for each billing period until you cancel. Prices don't include any taxes that may apply.

Price lock

If you signed up under a founding or price-lock offer, your rate stays the same for as long as your subscription remains active without interruption. If you cancel or your payment lapses, the price lock ends and current pricing applies if you return.

Revision window

For 30 days after Lila goes live at your property, we'll make reasonable changes to her scripts, answers, and routing at no extra cost. After that, each change request is $150. Corrections to mistakes we made are always free.

Cancellation

Monthly plan: cancel anytime. Service continues through the end of the month you've paid for, and you won't be billed again.

Annual plan: cancel anytime before your renewal date to stop the next charge. We don't refund unused months of an annual term.

We may suspend or end service if a payment fails and isn't fixed within 10 days, or if the service is used in a way that breaks these terms or the law.

Emergencies

Lila is not an emergency service. She routes urgent maintenance requests to the on-call contact you provide and tells callers reporting fire, medical, or safety emergencies to call 911. You're responsible for keeping your on-call contact information current and for responding to the requests Lila routes to you.

Your responsibilities

  • Give us accurate information about your property, pricing, availability, policies, and on-call contacts, and tell us when it changes.
  • Make sure the information Lila shares complies with fair housing and other applicable laws. Lila answers questions and books tours; she does not screen or approve applicants.
  • Have the right to forward your property's phone line to Lila.

AI limitations

Lila uses artificial intelligence and can occasionally misunderstand a caller or give an incomplete answer. She answers from the information you provide. We test every setup and monitor performance, but we don't guarantee that every call will be handled perfectly or that the service will lead to a specific number of leases.

Call recording and texts

Calls handled by Lila may be recorded and transcribed to provide the service and your call reports. Lila tells callers when calls are recorded. Text messages follow our privacy policy, and recipients can reply STOP at any time.

Data

Your call records, leads, and reports belong to you. We use them only to provide and improve the service, as described in our privacy policy. We may use de-identified, aggregated data that doesn't identify you, your property, or your callers to improve Voice by Lila.

Service availability

Voice by Lila relies on third-party phone, texting, and AI providers. We work to keep Lila available at all times but can't guarantee uninterrupted service. If an outage lasts more than 24 hours in a row, email support@voicebylila.com and we'll credit you for the affected days.

Limitation of liability

To the extent the law allows, our total liability for any claim related to the service is limited to the amount you paid us in the 12 months before the claim. We aren't liable for lost profits, lost leases, or indirect or consequential damages.

Indemnification

You agree to cover claims against us arising from the information you provide for Lila to share, or from your use of the service in violation of these terms or the law.

Governing law

These terms are governed by the laws of the Commonwealth of Kentucky. Any dispute will be handled in the state or federal courts located in Jefferson County, Kentucky.

Changes to these terms

We'll give you at least 30 days' notice by email or text before any change to these terms takes effect. Continuing to use the service after that means you accept the change.

Contact

Questions about these terms? Reach us through the contact form on our home page.