Lila Fit Check

Is Lila worth it for your community?

Two minutes, conservative math, and a straight answer. If the numbers say Lila won't pay for herself at your property, this page will tell you so.

Conservative assumptions
Sources shown
No sign-up needed

Your community

Number of units 120

Average monthly rent $1,500

Residents who move out each year 47%

The national average is about 47% (National Apartment Association). Use yours if you know it.

After hours, your calls go to…

VoicemailNo one answers live A staff member's cellWhen they can pick up An answering serviceTakes messages Live 24/7 or AI alreadyEvery call answered

Compare against

Founding prepay$850 setup + $2,990/yr Month to month$850 setup + $299/mo

Adjust the assumptions

Days a vacancy is shortened per lease won 21

A lost prospect rarely means a unit sits empty all year. It means it sits empty longer. We assume 3 weeks.

Renewals kept each year by better after-hours service 1

Residents whose 2 AM leak got handled stay longer. Counted only to the extent your calls go unanswered today. Each kept renewal avoids about $1,800 in turnover cost (NAA), plus the empty days.

Prospect leads that become leases 8.7%

Industry average lead-to-lease rate is about 8.7%.

Leads that come in by phone 50%

Leads that arrive outside office hours 57%

56.8% of renter leads arrive before work, after work, or on weekends (RentEngine, 2025).

Missed callers who never call back 40%

Conservative. 87% hang up instead of leaving a voicemail (LeaseHawk); some try again later.

Your result

Good fit

Estimated added revenue, per year

Lila, first year

Return on first-year cost

0×

0×1× break-even4×+

After-hours prospect calls a year0
Callers lost today who never call back0
Leases Lila could win back0
Revenue from shorter vacancies$0
Value of renewals kept$0
From year two, Lila costs$0

Book a free 15-minute call Hear Lila live

How we figure it

Leases you sign a year = units × share who move out.
Prospect leads = leases ÷ lead-to-lease rate. After-hours phone calls = leads × share by phone × share outside office hours.
Callers lost today = after-hours calls × how many go unanswered with your current setup × share who never call back.
Leases won back = callers lost × lead-to-lease rate.
Added revenue = leases won back × rent for the days each vacancy is shortened, plus renewals kept (turnover cost avoided plus empty days).

What this leaves out, on purpose: time your team gets back each morning, emergencies caught at night before they become bigger repairs, and calls during busy office hours. Those are real, but harder to put a fair number on, so we don't count them. Results are estimates, not guarantees.

Sources: National Apartment Association (turnover rate and turnover cost), RentEngine 2025 (after-hours lead share), LeaseHawk (voicemail hang-ups), industry lead-to-lease benchmarks. Voice by Lila is a DBA of BrightFish AI LLC, 6844 Bardstown Rd., #2548, Louisville, KY 40291. Privacy · Terms